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About Us – Belle Étoile Nice Skip to content
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About Us

About Belle Étoile Nice

1. Our origins

Belle Étoile Nice was born in the charming village of Le Val , in the heart of the South of France.
Surrounded by lavender fields and bathed in sunshine, a small collection of summer dresses has emerged.
What started as a passion project quickly became a brand inspired by natural femininity , Mediterranean light , and Provençal elegance .

With the growing craze, the brand found its second wind in Nice , a vibrant city between sea and mountains, where tradition and modernity coexist gracefully.


2. Our experience

Since our beginnings, we have been able to transform our know-how into an authentic customer experience .
Each piece we select reflects years of textile research , stylistic sensitivity , and knowledge of the needs of modern women .

Our online store now allows thousands of women across Europe to experience a little bit of the South in their daily lives, regardless of the season or destination.


3. Our core values

At Belle Étoile Nice, we believe in:

  • Accessible elegance : every woman deserves to feel beautiful, without compromise.

  • The softness of the South : our fabrics, our cuts and our colors evoke light and freedom.

  • Respect for the customer : transparency, kindness, fast and attentive service.

  • Authenticity : we remain true to our roots and to fashion without excess.

  • Feminine independence : our collections celebrate confidence and lightness.


4. Our commitment

We are committed to:

  • Offer carefully selected quality products.

  • Ensure a smooth, fast and secure ordering experience.

  • Offer responsive customer service within 24 hours, at your disposal.

  • Limit our environmental impact by favoring responsible logistics partners.

  • Creating a sincere community around style, femininity and the South.


5. Our vision for the future

Belle Étoile Nice is a brand in full evolution.
Our ambition? To become a benchmark for soft, summery fashion , accessible to all women in Europe.
In the coming years, we aim to:

  • Expand our collections to accessories and swimwear.

  • Launch an exclusive capsule line each season.

  • Develop a multilingual and multicurrency platform.

  • Create collaborations with young designers from the South of France.


6. Why Belle Étoile Nice

The name Belle Étoile evokes natural beauty, light and summer nights spent dreaming.
It is an invitation to travel , to simplicity and to freedom.

Choosing Belle Étoile Nice means choosing:

  • A brand on a human scale

  • A sunny, feminine and gentle spirit

  • An authentic link between you and the South